In 1998, Simon Bücher founded SB Entwicklung GmbH, which specialises in the construction of new business models as in individual software development.

For the past 15 years in this field, he has been active on the digital health market – always with the focus upon pharmacies with a view to developing business models which strengthen the local pharmacy.
4 years ago, he founded Zukunftspakt Apotheke, including of a joint venture „my life“ between Noweda eG and Hubert Burda Media and the ordering platform – ihreapotheken.de.

Since July 2022, he has been Chief Executive of the new IhreApotheken GmbH & Co KGaA, also a joint venture between Noweda eG and Hubert Burda Media.